MKT728 — Marketing For Nonprofit Organizations

Lectures (45)

Some Basics About Nonprofit Organization | Marketing for Nonprofit Organizations | MKT728_Lecture01

Structures and Special features of NP | Marketing for Nonprofit Organizations | MKT728_Lecture02

Factors That Differentiate NPOs from CO | Marketing for Nonprofit Organizations | MKT728_Lecture03

Evolution of Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture04

Features that manifest customer-centeredness |Marketing for Nonprofit Organizations|MKT728_Lecture05

Social Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture06

Cause Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture07

Strategic Planning Process | Marketing for Nonprofit Organizations | MKT728_Lecture08

Culture | Marketing for Nonprofit Organizations | MKT728_Lecture09

Consumer Behavior | Marketing for Nonprofit Organizations | MKT728_Lecture10

Stages of Consumer Behavior | Marketing for Nonprofit Organizations | MKT728_Lecture11

Marketing Information Systems (MIS) | Marketing for Nonprofit Organizations | MKT728_Lecture12

Bases of Segmentation | Marketing for Nonprofit Organizations | MKT728_Lecture13

Positioning | Marketing for Nonprofit Organizations | MKT728_Lecture14

An Overview of Brandraising | Marketing for Nonprofit Organizations | MKT728_Lecture15

Importance of Brandraising | Marketing for Nonprofit Organizations | MKT728_Lecture16

Brandraising at the Identity Level | Marketing for Nonprofit Organizations | MKT728_Lecture17

Core Elements of a Messaging Platform | Marketing for Nonprofit Organizations | MKT728_Lecture18

Measures for Effective Messaging | Marketing for Nonprofit Organizations | MKT728_Lecture19

Brandraising at the Experiential Level | Marketing for Nonprofit Organizations | MKT728_Lecture20

Tools of Experiential Level | Marketing for Nonprofit Organizations | MKT728_Lecture21

Integrating Three Levels of Brandraising | Marketing for Nonprofit Organizations | MKT728_Lecture22

Additional Communications Tools | Marketing for Nonprofit Organizations | MKT728_Lecture23

Advertising Evaluation | Marketing for Nonprofit Organizations | MKT728_Lecture24

Public Relations Complementing Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture25

Components of a Channel Strategy | Marketing for Nonprofit Organizations | MKT728_Lecture26

Coordination and Control | Marketing for Nonprofit Organizations | MKT728_Lecture27

Pricing Strategies | Marketing for Nonprofit Organizations | MKT728_Lecture28

Failure of New Offerings | Marketing for Nonprofit Organizations | MKT728_Lecture29

Process for Developing New Offerings | Marketing for Nonprofit Organizations | MKT728_Lecture30

Donor Markets | Marketing for Nonprofit Organizations | MKT728_Lecture31

Planning & Organizing Individual Giving | Marketing for Nonprofit Organizations | MKT728_Lecture32

Attracting Human Resources | Marketing for Nonprofit Organizations | MKT728_Lecture33

Recruiting Volunteers | Marketing for Nonprofit Organizations | MKT728_Lecture34

Managing Volunteers | Marketing for Nonprofit Organizations | MKT728_Lecture35

Evolution of Cause Marketing | Marketing for Nonprofit Organizations | MKT728_Lecture36

Cause Marketing Products | Marketing for Nonprofit Organizations | MKT728_Lecture37

Cause Marketing Products: Licensing | Marketing for Nonprofit Organizations | MKT728_Lecture38

Issue Promotions: Tools | Marketing for Nonprofit Organizations | MKT728_Lecture39

Building Cause Marketing Relationships | Marketing for Nonprofit Organizations | MKT728_Lecture40

Building Cause Marketing Relationships: Creating Value | Marketing for NPOs | MKT728_Lecture41

Developing Organization | Marketing for Nonprofit Organizations | MKT728_Lecture42

Developing Organization: Managing Multinational Nonprofits | Marketing for NPOs | MKT728_Lecture43

Planning & Budgeting Marketing Mix | Marketing for Nonprofit Organizations | MKT728_Lecture44

Marketing Plan | Marketing for Nonprofit Organizations | MKT728_Lecture45